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Web App - UI & UX Design
EnergyBot
June 2018
UI & UX Design, Prototyping, HTML, CSS
Design (Me), Head of Product (1), Head of Engineering (1), Marketing (2)
EnergyBot brought me on in June 2018 to help improve their user experience.
There were many issues that stood out to me from the get go.
"Supercharge your savings" sounded too much like marketing jargon. EnergyBot needed a much clearer value proposition.
Home Page v1
Testimonials v1
I understand "fake it till you make it", but these testimonials were painful to look at.
Stuff like this kills credibility and would make a lot of user leaves without even trying the product.
The site as a whole was severely lacking in content as well (something I would work on with marketing over the next 5 years to boost our SEO ranking).
Email me at design@nathanziegler.com